The Role of Rarity and Exclusivity in Luxury

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The Role of Rarity and Exclusivity in Luxury

The purpose of this research is to investigate the current roles of exclusivity and rarity in luxury facing the fast-changing market environment and the increased complexity of consumption behaviour. It tackles the delicate relationships between “new luxury” and the use of traditional tactics for ac...

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Bibliographic Details
Main Author:	Wang, Xujia
Format:	Thesis
Published:	Curtin University 2023
Online Access:	http://hdl.handle.net/20.500.11937/95035

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