The Role of Rarity and Exclusivity in Luxury
The purpose of this research is to investigate the current roles of exclusivity and rarity in luxury facing the fast-changing market environment and the increased complexity of consumption behaviour. It tackles the delicate relationships between “new luxury” and the use of traditional tactics for ac...
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| Format: | Thesis |
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Curtin University
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/95035 |