Drivers and Outcomes of Perceived Authenticity of Online
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Drivers and Outcomes of Perceived Authenticity of Online Reviews

Drawing on the leakage theory and adopting a mixed methods research approach, this thesis explores perceived authenticity of online reviews in terms of defining the concept, identifying its essential elements, key drivers, and consequences. The findings revealed that verbal and non-verbal factors dr...

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Bibliographic Details
Main Author:	Alkhamisi, Lujain
Format:	Thesis
Published:	Curtin University 2023
Online Access:	http://hdl.handle.net/20.500.11937/94975

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