Drivers and Outcomes of Perceived Authenticity of Online Reviews
Drawing on the leakage theory and adopting a mixed methods research approach, this thesis explores perceived authenticity of online reviews in terms of defining the concept, identifying its essential elements, key drivers, and consequences. The findings revealed that verbal and non-verbal factors dr...
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| Format: | Thesis |
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Curtin University
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/94975 |