Evaluating Group Member Behaviour Under Individualist and Collectivist Norms: A Cross-Cultural Comparison
Research has shown that people in group contexts prefer group members who display collectivist as opposed to individualist behavior, but that preference is attenuated when the prevailing group norm prescribes individualism. The present study investigated this effect in people from a predominantly in...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Sage Publications, Inc
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/9493 |