K-pop TikTok: TikTok's expansion into South Korea, TikTok Stage, and platformed glocalization
We examine how TikTok expanded into the South Korean landscape by utilizing K-pop as a vehicle, thus demonstrating the theory of ‘platformed glocalization’. After several failed attempts to enter the Korean market – having been stigmatized as a ‘vulgar Chinese app’ – TikTok Korea eventually launched...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
2023
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| Online Access: | http://purl.org/au-research/grants/arc/DE190100789 http://hdl.handle.net/20.500.11937/94709 |