Buying centers and emerging developments: The SME perspective

QR Code

Buying centers and emerging developments: The SME perspective

Purpose: This paper aims to explore the challenges and opportunities faced by buying centers in small and medium enterprises (SME) manufacturing companies in view of recent technological changes and the virtualization of communication. Design/methodology/approach: This study uses a qualitative...

Full description

Bibliographic Details
Main Authors:	Cardinali, Silvio, Sharma, Piyush, Cedrola, Elena, Giovannetti, Marta, Pillai, Kishore Gopalakrishna
Format:	Journal Article
Published:	Emerald 2023
Online Access:	http://hdl.handle.net/20.500.11937/93661

Similar Items

Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
by: Davcik, Nebojsa S, et al.
Published: (2020)

Sales technology and salespeople’s ambidexterity: An ecosystem approach
by: Giovannetti, Maria, et al.
Published: (2020)

Theorizing the Dark Side of Inter-organizational Relationships: An Extension
by: Pillai, Kishore Gopalakrishna, et al.
Published: (2023)

Managing uncertainty during a global pandemic: An international business perspective
by: Sharma, Piyush, et al.
Published: (2020)

Challenges and Opportunities for Marketers in the Emerging Markets
by: Sharma, Piyush, et al.
Published: (2018)

Art for Marketing, Marketing for the Arts: A 30‐Year‐Long Relationship via the Art‐based management perspective
by: Masè, Stefania, et al.
Published: (2019)

Store Environment and Impulse Buying Behavior: A Super-Market Perspective
by: Sivakumaran, B., et al.
Published: (2005)

How come they know? The Effects of Social Comparison on Value Consciousness and Price Mavenism
by: Pillai, Kishore Gopalakrishna, et al.
Published: (2025)

Belt and Road Initiative – Challenges and Opportunities for Europe
by: Sharma, Piyush, et al.
Published: (2020)

Impulse Buying and Variety Seeking: A Trait-Correlates Perspective
by: Sharma, Piyush, et al.
Published: (2010)

Evaluation of retail services: A developed vs emerging markets perspective
by: Sharma, Piyush, et al.
Published: (2012)

Impact of Store Environment on Impulse Buying Behavior
by: Mohan, G., et al.
Published: (2013)

Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!
by: Sharma, Piyush, et al.
Published: (2003)

Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance And Incidence in Services Context
by: Sharma, Piyush
Published: (2014)

Role of store image in consumer impulse buying behavior
by: Geetha, M., et al.
Published: (2009)

Exploring Impulse Buying in Services: Toward an Integrative Framework
by: Sharma, Piyush, et al.
Published: (2014)

Self-Indulgence or Loss of Self-Control? Or, is it a Bit of Both? Investigating Cross-cultural Aspects of Impulse Buying Behavior
by: Sharma, Piyush
Published: (2004)

Emerging Issues in Service Research
by: Sharma, Piyush
Published: (2010)

Emerging Issues in Service Research
by: Sharma, Piyush
Published: (2013)

Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
by: Sharma, Piyush
Published: (2011)

Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
by: Sharma, Piyush, et al.
Published: (2015)

Some Emerging Issues in Service Research
by: Sharma, Piyush
Published: (2013)

Some Emerging Issues in Service Research
by: Sharma, Piyush
Published: (2013)

Some Emerging Issues in Service Research
by: Sharma, Piyush
Published: (2013)

Emerging Research Topics in Management and Marketing areas
by: Sharma, Piyush
Published: (2016)

Exploring impulse buying in services vs products: Towards a common conceptual framework
by: Sharma, Piyush, et al.
Published: (2009)

Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptualframework
by: Sharma, Piyush, et al.
Published: (2010)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2010)

Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors
by: Sharma, Piyush, et al.
Published: (2006)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2014)

Recruiting and Retaining for IT SME : An Employee Perspective
by: Kanagalingam, Sivaruban
Published: (2013)

Exploring customer reactions to offshore call centers: toward a comprehensive conceptualframework
by: Sharma, Piyush, et al.
Published: (2009)

Case on “To buy, or not to Buy”
by: T., Senthil Kumar
Published: (2017)

SIX SIGMA LEVERAGE : A SME PERSPECTIVE
by: LOH, KONG NGEE
Published: (2010)

Internationalisation of emerging markets MNC’s and SME’s: A Study of Indian Firms
by: Sabharwal, Naman
Published: (2016)

Contributions of Fintech for SME growth in emerging economies: case study of Mauritius
by: Appadoo, Ronnie Narendra
Published: (2021)

Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers
by: Hsieh, J.P., et al.
Published: (2013)

Interactive effects of information exchange, relationship capital and environmental uncertainty on international joint venture (IJV) performance: An emerging markets perspective
by: Kwok, F., et al.
Published: (2018)

Using emerging technologies to improve public services
by: Sharma, Piyush, et al.
Published: (2021)

The contract of sale: from the perspective of buying commodities online
by: Mustafa, Nurhakeemah, et al.
Published: (2011)

Cannot write session to /tmp/vufind_sessions/sess_bo7kudcc2rnlvh6o1ce6hogokg