Buying centers and emerging developments: The SME perspective

Purpose: This paper aims to explore the challenges and opportunities faced by buying centers in small and medium enterprises (SME) manufacturing companies in view of recent technological changes and the virtualization of communication. Design/methodology/approach: This study uses a qualitative...

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Bibliographic Details
Main Authors: Cardinali, Silvio, Sharma, Piyush, Cedrola, Elena, Giovannetti, Marta, Pillai, Kishore Gopalakrishna
Format: Journal Article
Published: Emerald 2023
Online Access:http://hdl.handle.net/20.500.11937/93661