Allocentrism and consumer ethnocentrism: the effects of social identity on purchase intention
This article examines the effects of allocentrism and consumer ethnocentrism (CET) on purchase intentions for domestic versus imported products focusing on the current phenomenon of the “Korean Wave” in Taiwan. Research based on data collected from 433 mall intercept interviews in Taiwan indicates t...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Society for Personality Research
2008
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| Subjects: | |
| Online Access: | http://www.sbp-journal.com/default.aspx?pageid=46&JournalArticleID=1930 http://hdl.handle.net/20.500.11937/9305 |