Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework

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Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework

This paper explores the influence of digital technologies on the consumer decision-making in retail sector with two online survey-based studies. Study 1 identifies unique attributes of six digital technologies, including two current (Internet and Mobile Platform) and four emerging (Artificial Intell...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Ueno, Akiko, Dennis, Charles, Turan, Ceyda Paydas
Format:	Journal Article
Published:	Elsevier 2023
Online Access:	http://hdl.handle.net/20.500.11937/92901

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