Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework
This paper explores the influence of digital technologies on the consumer decision-making in retail sector with two online survey-based studies. Study 1 identifies unique attributes of six digital technologies, including two current (Internet and Mobile Platform) and four emerging (Artificial Intell...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/92901 |