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Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia

Brand loyalty is a significant goal and motivation for retailers, particularly for countries with emerging economies, such as Vietnam. The paper presents the results from a study conducted in 2020 (prior to the COVID-19 pandemic) which uses structural equation modelling and is based on an online sur...

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Bibliographic Details
Main Authors:	Ho, Bich, Marinova, Dora
Format:	Journal Article
Language:	Bulgarian
Published:	2023
Online Access:	http://hdl.handle.net/20.500.11937/92346

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