Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia
Brand loyalty is a significant goal and motivation for retailers, particularly for countries with emerging economies, such as Vietnam. The paper presents the results from a study conducted in 2020 (prior to the COVID-19 pandemic) which uses structural equation modelling and is based on an online sur...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | Bulgarian |
| Published: |
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/92346 |