Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia
Brand loyalty is a significant goal and motivation for retailers, particularly for countries with emerging economies, such as Vietnam. The paper presents the results from a study conducted in 2020 (prior to the COVID-19 pandemic) which uses structural equation modelling and is based on an online sur...
| Main Authors: | , |
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| Format: | Journal Article |
| Language: | Bulgarian |
| Published: |
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/92346 |
| _version_ | 1848765637025857536 |
|---|---|
| author | Ho, Bich Marinova, Dora |
| author_facet | Ho, Bich Marinova, Dora |
| author_sort | Ho, Bich |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Brand loyalty is a significant goal and motivation for retailers, particularly for countries with emerging economies, such as Vietnam. The paper presents the results from a study conducted in 2020 (prior to the COVID-19 pandemic) which uses structural equation modelling and is based on an online survey of 578 people with a Vietnamese background, 296 residing in Vietnam and 282 in Australia. This study shows that there is a link between environmental sustainability and brand loyalty; however, it is influenced by the cultural differences between Vietnam and Australia. No link between ecological performance and brand satisfaction was identified. The study offers an insight to retailers that if they are to improve their environmental performance, this would result in higher customer loyalty. |
| first_indexed | 2025-11-14T11:38:25Z |
| format | Journal Article |
| id | curtin-20.500.11937-92346 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | Bulgarian |
| last_indexed | 2025-11-14T11:38:25Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-923462024-02-07T06:54:20Z Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia Ho, Bich Marinova, Dora Brand loyalty is a significant goal and motivation for retailers, particularly for countries with emerging economies, such as Vietnam. The paper presents the results from a study conducted in 2020 (prior to the COVID-19 pandemic) which uses structural equation modelling and is based on an online survey of 578 people with a Vietnamese background, 296 residing in Vietnam and 282 in Australia. This study shows that there is a link between environmental sustainability and brand loyalty; however, it is influenced by the cultural differences between Vietnam and Australia. No link between ecological performance and brand satisfaction was identified. The study offers an insight to retailers that if they are to improve their environmental performance, this would result in higher customer loyalty. 2023 Journal Article http://hdl.handle.net/20.500.11937/92346 Bulgarian restricted |
| spellingShingle | Ho, Bich Marinova, Dora Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia |
| title | Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia |
| title_full | Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia |
| title_fullStr | Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia |
| title_full_unstemmed | Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia |
| title_short | Environmental sustainability and brand loyalty of Vietnamese in Vietnam and Australia |
| title_sort | environmental sustainability and brand loyalty of vietnamese in vietnam and australia |
| url | http://hdl.handle.net/20.500.11937/92346 |