The Present and Future of the Luxury-Sustainability Paradox
An understanding of luxury consumer behaviour, the implications on current luxury brand initiatives, and future directions, with a focus on the significance of coexisting sustainability practices and luxury values, are discussed in this chapter. Prior to recent changes in the business in response to...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Published: |
Routledge
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/91843 |
| _version_ | 1848765598219108352 |
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| author | Teah, Kevin Cheah, Isaac Shimul, Anwar Sadat |
| author2 | Thaichon, Park |
| author_facet | Thaichon, Park Teah, Kevin Cheah, Isaac Shimul, Anwar Sadat |
| author_sort | Teah, Kevin |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | An understanding of luxury consumer behaviour, the implications on current luxury brand initiatives, and future directions, with a focus on the significance of coexisting sustainability practices and luxury values, are discussed in this chapter. Prior to recent changes in the business in response to trends in luxury, sustainable luxury was formerly seen to be an oxymoron. Now, sustainability is essential. Although in its current state, luxury and corporate social responsibility (CSR) may not be at the forefront of all consumers’ minds, there are growing influential stakeholder groups who will compel luxury brands to take social responsibility. It may appear that the success of CSR initiatives, in particular, the ability of brands to connect implicit identity values of luxury to the various principles of CSR, will determine the future of luxury firms. |
| first_indexed | 2025-11-14T11:37:48Z |
| format | Book Chapter |
| id | curtin-20.500.11937-91843 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:37:48Z |
| publishDate | 2023 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-918432025-01-17T07:25:10Z The Present and Future of the Luxury-Sustainability Paradox Teah, Kevin Cheah, Isaac Shimul, Anwar Sadat Thaichon, Park Quach, Sara An understanding of luxury consumer behaviour, the implications on current luxury brand initiatives, and future directions, with a focus on the significance of coexisting sustainability practices and luxury values, are discussed in this chapter. Prior to recent changes in the business in response to trends in luxury, sustainable luxury was formerly seen to be an oxymoron. Now, sustainability is essential. Although in its current state, luxury and corporate social responsibility (CSR) may not be at the forefront of all consumers’ minds, there are growing influential stakeholder groups who will compel luxury brands to take social responsibility. It may appear that the success of CSR initiatives, in particular, the ability of brands to connect implicit identity values of luxury to the various principles of CSR, will determine the future of luxury firms. 2023 Book Chapter http://hdl.handle.net/20.500.11937/91843 10.4324/9781003321378-8 English Routledge fulltext |
| spellingShingle | Teah, Kevin Cheah, Isaac Shimul, Anwar Sadat The Present and Future of the Luxury-Sustainability Paradox |
| title | The Present and Future of the Luxury-Sustainability Paradox |
| title_full | The Present and Future of the Luxury-Sustainability Paradox |
| title_fullStr | The Present and Future of the Luxury-Sustainability Paradox |
| title_full_unstemmed | The Present and Future of the Luxury-Sustainability Paradox |
| title_short | The Present and Future of the Luxury-Sustainability Paradox |
| title_sort | present and future of the luxury-sustainability paradox |
| url | http://hdl.handle.net/20.500.11937/91843 |