Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

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Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

Purpose: This paper aims to examine the influence of eco-friendly packaging on consumers' responses. A research framework is examined to identify significant antecedents of eco-friendly packaging behaviour, namely environmental responsibility, knowledge, attitudes, and message framing, to deter...

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Bibliographic Details
Main Authors:	Shimul, Anwar Sadat, Cheah, Isaac
Format:	Journal Article
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2023
Subjects:	Social Sciences Business Business & Economics Eco-friendly packaging Environmental knowledge Environmental responsibility Purchase intentions Message appeal PURCHASE INTENTION BEHAVIOR CONSUMPTION ATTITUDE
Online Access:	http://hdl.handle.net/20.500.11937/91416

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