Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

Purpose: This paper aims to examine the influence of eco-friendly packaging on consumers' responses. A research framework is examined to identify significant antecedents of eco-friendly packaging behaviour, namely environmental responsibility, knowledge, attitudes, and message framing, to deter...

Full description

Bibliographic Details
Main Authors: Shimul, Anwar Sadat, Cheah, Isaac
Format: Journal Article
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2023
Subjects:
Social Sciences
Business
Business & Economics
Eco-friendly packaging
Environmental knowledge
Environmental responsibility
Purchase intentions
Message appeal
PURCHASE
INTENTION
BEHAVIOR
CONSUMPTION
ATTITUDE
Online Access:http://hdl.handle.net/20.500.11937/91416

Internet

http://hdl.handle.net/20.500.11937/91416

Similar Items