Marketing in the metaverse: Moving forward – What’s next?

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Marketing in the metaverse: Moving forward – What’s next?

The widespread adoption of the metaverse has generated significant discussions within the marketing community about the challenges and opportunities it presents for consumer interaction with brands. This paper investigates how the metaverse may affect marketing and suggests a novel paradigm to deal...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Shimul, Anwar Sadat
Format:	Journal Article
Published:	Routledge 2023
Online Access:	http://hdl.handle.net/20.500.11937/91381

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