Marketing in the metaverse: Moving forward – What’s next?
The widespread adoption of the metaverse has generated significant discussions within the marketing community about the challenges and opportunities it presents for consumer interaction with brands. This paper investigates how the metaverse may affect marketing and suggests a novel paradigm to deal...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Routledge
2023
|
| Online Access: | http://hdl.handle.net/20.500.11937/91381 |