Seniors’ attitudes to voicing complaints: a qualitative study

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Seniors’ attitudes to voicing complaints: a qualitative study

Demographic trends and developments in the societal distribution of financial resources have resulted in a substantial increase in the purchasing power of the senior market, making this segment of increasing interest to marketers. This qualitative study examined seniors’ knowledge of and attitudes t...

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Bibliographic Details
Main Authors:	Grougiou, V., Pettigrew, Simone
Format:	Journal Article
Published:	Routledge 2010
Subjects:	Dissatisfaction Attitudes Seniors Complaining behaviour
Online Access:	http://hdl.handle.net/20.500.11937/9121

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