Seniors’ attitudes to voicing complaints: a qualitative study
Demographic trends and developments in the societal distribution of financial resources have resulted in a substantial increase in the purchasing power of the senior market, making this segment of increasing interest to marketers. This qualitative study examined seniors’ knowledge of and attitudes t...
| Main Authors: | , |
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| Format: | Journal Article |
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Routledge
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/9121 |