Travel Agencies' Perception of Higher Education Students as a Viable Market

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Travel Agencies' Perception of Higher Education Students as a Viable Market

With the rate of change exponentially affecting the global tourism industry, some sectors such as traditional travel agencies may need to re-define themselves, their product and service offerings and, in particular to re-identify their markets. An area exhibiting significant growth and tourism poten...

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Bibliographic Details
Main Authors:	Shanka, Tekle, Taylor, Ruth
Format:	Journal Article
Published:	Anatolia 2002
Online Access:	http://hdl.handle.net/20.500.11937/91068

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