Travel Agencies' Perception of Higher Education Students as a Viable Market
With the rate of change exponentially affecting the global tourism industry, some sectors such as traditional travel agencies may need to re-define themselves, their product and service offerings and, in particular to re-identify their markets. An area exhibiting significant growth and tourism poten...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Anatolia
2002
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| Online Access: | http://hdl.handle.net/20.500.11937/91068 |