Discriminating factors of first-time and repeat visitors to wine festivals
While many events individually claim varied successes, it is worth acknowledging the growing competition between events and festivals in attracting and retaining repeat visitors. In particular, it is of interest to investigate festivals which have established a 'following' of visitors, and...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2004
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| Online Access: | http://hdl.handle.net/20.500.11937/91065 |