Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks

Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks

The purpose of this paper is to propose a conceptual framework of customer-mobilized engagement (CME) pathways where customers actively identify, engage, and mobilize hidden (new) actors (and their resources) who are beyond the reach of the focal organization. As a large proportion of value stems fr...

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Bibliographic Details
Main Authors: Davey, J., O'Brien, I., Ouschan, Robyn, Parkinson, J.
Format: Journal Article
Language:English
Published: ELSEVIER SCIENCE INC 2022
Subjects:
Social Sciences
Business
Management
Business & Economics
Value co-creation
Mobilizing customers
Customer engagement
Business networks
Value proposition
VALUE CO-CREATION
SERVICE-DOMINANT LOGIC
ACTOR ENGAGEMENT
SELF-DETERMINATION
CONSUMER PARTICIPATION
COLLECTIVE ENGAGEMENT
PROPOSITIONS
PERSPECTIVE
INNOVATION
PLATFORMS
Online Access:http://hdl.handle.net/20.500.11937/90052

Internet

http://hdl.handle.net/20.500.11937/90052

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