Impact of relative compensation to executive directors with marketing experience on marketing performance: Toward an integrative framework

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Impact of relative compensation to executive directors with marketing experience on marketing performance: Toward an integrative framework

Purpose – This paper combines the agency theory and efficiency wage theory to explore the effects of relative compensation for executive directors with marketing experience on two marketing outcomes (marketing efficiency and market share) and the moderating roles of ownership type (private vs. st...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Leung, Tak Yan, Adithipyangkul, Pattarin
Format:	Journal Article
Published:	Emerald 2022
Subjects:	1505 - Marketing 3506 - Marketing
Online Access:	http://hdl.handle.net/20.500.11937/89499

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