Impact of relative compensation to executive directors with marketing experience on marketing performance: Toward an integrative framework
Purpose – This paper combines the agency theory and efficiency wage theory to explore the effects of relative compensation for executive directors with marketing experience on two marketing outcomes (marketing efficiency and market share) and the moderating roles of ownership type (private vs. st...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald
2022
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/89499 |