Attitude towards pharmaceutical promotional tools and its influence on physicians’ prescribing behaviour in Sudan

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Attitude towards pharmaceutical promotional tools and its influence on physicians’ prescribing behaviour in Sudan

Purpose: Due to the proliferation of generic medicines, pharmaceutical marketing has become increasingly competitive, and marketing executives are now focusing their attention on understanding the prescribing behaviour of physicians to enable them to devise marketing strategies that would put them a...

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Bibliographic Details
Main Authors:	Eldrwish, M.A., Aigbogun, Osaro, Kani, Y., Sambasivan, M.
Format:	Journal Article
Published:	2022
Online Access:	http://hdl.handle.net/20.500.11937/89421

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