Attitude towards pharmaceutical promotional tools and its influence on physicians’ prescribing behaviour in Sudan
Purpose: Due to the proliferation of generic medicines, pharmaceutical marketing has become increasingly competitive, and marketing executives are now focusing their attention on understanding the prescribing behaviour of physicians to enable them to devise marketing strategies that would put them a...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
2022
|
| Online Access: | http://hdl.handle.net/20.500.11937/89421 |