Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach

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Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach

The current study explores the personality attributes and fit between garden festivals and parks that host them. The research adopted a bottom-up approach, inviting stakeholder participation in six focus groups, two expert panels, a pilot study and three main studies to examine Araluen Botanic Park,...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Soutar, G., Phau, Ian, Sood, Abhinav
Format:	Journal Article
Language:	English
Published:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD 2021
Subjects:	Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Brand personality fit BWS festivals parks BRAND PERSONALITY IMAGE ATTITUDE PRODUCT EXTENSIONS REASONS SUCCESS TOURIST MODEL
Online Access:	http://hdl.handle.net/20.500.11937/89159

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