Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach

Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach

The current study explores the personality attributes and fit between garden festivals and parks that host them. The research adopted a bottom-up approach, inviting stakeholder participation in six focus groups, two expert panels, a pilot study and three main studies to examine Araluen Botanic Park,...

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Bibliographic Details
Main Authors: Quintal, Vanessa, Soutar, G., Phau, Ian, Sood, Abhinav
Format: Journal Article
Language:English
Published: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD 2021
Subjects:
Social Sciences
Hospitality, Leisure, Sport & Tourism
Social Sciences - Other Topics
Brand personality
fit
BWS
festivals
parks
BRAND PERSONALITY
IMAGE
ATTITUDE
PRODUCT
EXTENSIONS
REASONS
SUCCESS
TOURIST
MODEL
Online Access:http://hdl.handle.net/20.500.11937/89159

Internet

http://hdl.handle.net/20.500.11937/89159

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