Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach
The current study explores the personality attributes and fit between garden festivals and parks that host them. The research adopted a bottom-up approach, inviting stakeholder participation in six focus groups, two expert panels, a pilot study and three main studies to examine Araluen Botanic Park,...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/89159 |
| _version_ | 1848765173991473152 |
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| author | Quintal, Vanessa Soutar, G. Phau, Ian Sood, Abhinav |
| author_facet | Quintal, Vanessa Soutar, G. Phau, Ian Sood, Abhinav |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The current study explores the personality attributes and fit between garden festivals and parks that host them. The research adopted a bottom-up approach, inviting stakeholder participation in six focus groups, two expert panels, a pilot study and three main studies to examine Araluen Botanic Park, Western Australia as well as its Chilli Festival and Tulip Festival. A total of 878 completed surveys were collected. The personality attributes of the Chilli Festival identified as being Contemporary and Competent, and the Tulip Festival, as being Tranquil. Both garden festivals shared the Genuine attribute, demonstrating some personality fit. However, the personality attributes of the park remained undetermined. By adopting the theoretical underpinnings of the Brand Personality Scale (BPS) and the methodological approach of Best-Worst Scaling (BWS) to identify the personality attributes, the study presents a framework to access much needed information effectively. The information guides pragmatic branding strategies for differentiating and creating connections with visitors. |
| first_indexed | 2025-11-14T11:31:03Z |
| format | Journal Article |
| id | curtin-20.500.11937-89159 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:31:03Z |
| publishDate | 2021 |
| publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-891592022-08-31T05:01:16Z Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach Quintal, Vanessa Soutar, G. Phau, Ian Sood, Abhinav Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Brand personality fit BWS festivals parks BRAND PERSONALITY IMAGE ATTITUDE PRODUCT EXTENSIONS REASONS SUCCESS TOURIST MODEL The current study explores the personality attributes and fit between garden festivals and parks that host them. The research adopted a bottom-up approach, inviting stakeholder participation in six focus groups, two expert panels, a pilot study and three main studies to examine Araluen Botanic Park, Western Australia as well as its Chilli Festival and Tulip Festival. A total of 878 completed surveys were collected. The personality attributes of the Chilli Festival identified as being Contemporary and Competent, and the Tulip Festival, as being Tranquil. Both garden festivals shared the Genuine attribute, demonstrating some personality fit. However, the personality attributes of the park remained undetermined. By adopting the theoretical underpinnings of the Brand Personality Scale (BPS) and the methodological approach of Best-Worst Scaling (BWS) to identify the personality attributes, the study presents a framework to access much needed information effectively. The information guides pragmatic branding strategies for differentiating and creating connections with visitors. 2021 Journal Article http://hdl.handle.net/20.500.11937/89159 10.1080/13683500.2020.1798894 English ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD restricted |
| spellingShingle | Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Brand personality fit BWS festivals parks BRAND PERSONALITY IMAGE ATTITUDE PRODUCT EXTENSIONS REASONS SUCCESS TOURIST MODEL Quintal, Vanessa Soutar, G. Phau, Ian Sood, Abhinav Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach |
| title | Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach |
| title_full | Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach |
| title_fullStr | Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach |
| title_full_unstemmed | Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach |
| title_short | Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach |
| title_sort | exploring personality and fit for garden festivals and parks: a best-worst scaling approach |
| topic | Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Brand personality fit BWS festivals parks BRAND PERSONALITY IMAGE ATTITUDE PRODUCT EXTENSIONS REASONS SUCCESS TOURIST MODEL |
| url | http://hdl.handle.net/20.500.11937/89159 |