Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement

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Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement

Purpose: This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework to explain re-engagement with the procedure. Design/m...

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Bibliographic Details
Main Authors:	Sood, Abhinav, Quintal, Vanessa, Phau, Ian
Format:	Journal Article
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2022
Subjects:	Social Sciences Business Business & Economics Perceived risk Emotions Adaptation Desire Intention Professional services Surveys Cluster analysis Risk Structural equation modeling Customer engagement SATISFACTION BEHAVIOR SURGERY DESIRES ADAPTATION INTENTION MODEL
Online Access:	http://hdl.handle.net/20.500.11937/89155

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