Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement

Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement

Purpose: This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework to explain re-engagement with the procedure. Design/m...

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Bibliographic Details
Main Authors: Sood, Abhinav, Quintal, Vanessa, Phau, Ian
Format: Journal Article
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2022
Subjects:
Social Sciences
Business
Business & Economics
Perceived risk
Emotions
Adaptation
Desire
Intention
Professional services
Surveys
Cluster analysis
Risk
Structural equation modeling
Customer engagement
SATISFACTION
BEHAVIOR
SURGERY
DESIRES
ADAPTATION
INTENTION
MODEL
Online Access:http://hdl.handle.net/20.500.11937/89155

Internet

http://hdl.handle.net/20.500.11937/89155

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