Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement
Purpose: This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework to explain re-engagement with the procedure. Design/m...
| Main Authors: | , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
EMERALD GROUP PUBLISHING LTD
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/89155 |
| _version_ | 1848765172752056320 |
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| author | Sood, Abhinav Quintal, Vanessa Phau, Ian |
| author_facet | Sood, Abhinav Quintal, Vanessa Phau, Ian |
| author_sort | Sood, Abhinav |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework to explain re-engagement with the procedure. Design/methodology/approach: A survey was self-administered to online consumer panels in the USA. The survey targeted users who had previously undertaken one of three elective procedures, namely, Botox (N = 550), hair transplant (N = 350) or liposuction (N = 350). Findings: The typology identified timid image seekers, daring image crafters, approval-seeking socialites and mainstream image adopters. The method tracking user emotions found significant differences before, after and toward a next cosmetic procedure in the user risk segments. The framework predicted user re-engagement with the procedure for each segment. Research limitations/implications: The typology presents more sophisticated user risk profiles. The method maps adapting user emotions toward engagement pre- and post-procedure. However, findings are limited to the USA and three cosmetic procedures. Practical implications: The typology offers a profile of users and their risk perceptions of a behavior. The method presents an instrument that follows how user emotions adapt. The framework advances understanding of user re-engagement with the behavior. Originality/value: Arguably, to the best of the authors’ knowledge, this is the first research to explore how perceived risk operates on emotional states and adaptation, which manifest user well-being and impact user behavior. |
| first_indexed | 2025-11-14T11:31:02Z |
| format | Journal Article |
| id | curtin-20.500.11937-89155 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:31:02Z |
| publishDate | 2022 |
| publisher | EMERALD GROUP PUBLISHING LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-891552022-08-31T06:05:29Z Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement Sood, Abhinav Quintal, Vanessa Phau, Ian Social Sciences Business Business & Economics Perceived risk Emotions Adaptation Desire Intention Professional services Surveys Cluster analysis Risk Structural equation modeling Customer engagement SATISFACTION BEHAVIOR SURGERY DESIRES ADAPTATION INTENTION MODEL Purpose: This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework to explain re-engagement with the procedure. Design/methodology/approach: A survey was self-administered to online consumer panels in the USA. The survey targeted users who had previously undertaken one of three elective procedures, namely, Botox (N = 550), hair transplant (N = 350) or liposuction (N = 350). Findings: The typology identified timid image seekers, daring image crafters, approval-seeking socialites and mainstream image adopters. The method tracking user emotions found significant differences before, after and toward a next cosmetic procedure in the user risk segments. The framework predicted user re-engagement with the procedure for each segment. Research limitations/implications: The typology presents more sophisticated user risk profiles. The method maps adapting user emotions toward engagement pre- and post-procedure. However, findings are limited to the USA and three cosmetic procedures. Practical implications: The typology offers a profile of users and their risk perceptions of a behavior. The method presents an instrument that follows how user emotions adapt. The framework advances understanding of user re-engagement with the behavior. Originality/value: Arguably, to the best of the authors’ knowledge, this is the first research to explore how perceived risk operates on emotional states and adaptation, which manifest user well-being and impact user behavior. 2022 Journal Article http://hdl.handle.net/20.500.11937/89155 10.1108/JSM-11-2020-0473 English EMERALD GROUP PUBLISHING LTD restricted |
| spellingShingle | Social Sciences Business Business & Economics Perceived risk Emotions Adaptation Desire Intention Professional services Surveys Cluster analysis Risk Structural equation modeling Customer engagement SATISFACTION BEHAVIOR SURGERY DESIRES ADAPTATION INTENTION MODEL Sood, Abhinav Quintal, Vanessa Phau, Ian Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement |
| title | Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement |
| title_full | Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement |
| title_fullStr | Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement |
| title_full_unstemmed | Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement |
| title_short | Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement |
| title_sort | through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement |
| topic | Social Sciences Business Business & Economics Perceived risk Emotions Adaptation Desire Intention Professional services Surveys Cluster analysis Risk Structural equation modeling Customer engagement SATISFACTION BEHAVIOR SURGERY DESIRES ADAPTATION INTENTION MODEL |
| url | http://hdl.handle.net/20.500.11937/89155 |