Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19

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Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19

The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, nam...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Sung, Billy, Lee, Sean
Format:	Journal Article
Language:	English
Published:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD 2022
Subjects:	Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Trust risk anxiety desire intention cruise
Online Access:	http://hdl.handle.net/20.500.11937/89154

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