Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19
The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, nam...
| Main Authors: | , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/89154 |