Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19
The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, nam...
| Main Authors: | , , |
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| Format: | Journal Article |
| Language: | English |
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ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/89154 |
| _version_ | 1848765172455309312 |
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| author | Quintal, Vanessa Sung, Billy Lee, Sean |
| author_facet | Quintal, Vanessa Sung, Billy Lee, Sean |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, namely, Trust Government, Trust Government, and Cruise Company and Trust None. All three segments demonstrated that reduced anxiety significantly heightened desire and subsequently, intention to travel. The conceptual contributions of integrating trust, handled risk and anxiety in the crisis travel literature were highlighted. Also, the pragmatic implications for addressing trust to reduce risk and anxiety as well as to increase desire and intention to travel were examined with a proposed 4Cs framework. |
| first_indexed | 2025-11-14T11:31:01Z |
| format | Journal Article |
| id | curtin-20.500.11937-89154 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:31:01Z |
| publishDate | 2022 |
| publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-891542022-08-31T06:03:29Z Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 Quintal, Vanessa Sung, Billy Lee, Sean Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Trust risk anxiety desire intention cruise The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, namely, Trust Government, Trust Government, and Cruise Company and Trust None. All three segments demonstrated that reduced anxiety significantly heightened desire and subsequently, intention to travel. The conceptual contributions of integrating trust, handled risk and anxiety in the crisis travel literature were highlighted. Also, the pragmatic implications for addressing trust to reduce risk and anxiety as well as to increase desire and intention to travel were examined with a proposed 4Cs framework. 2022 Journal Article http://hdl.handle.net/20.500.11937/89154 10.1080/13683500.2021.1880377 English ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD restricted |
| spellingShingle | Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Trust risk anxiety desire intention cruise Quintal, Vanessa Sung, Billy Lee, Sean Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 |
| title | Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 |
| title_full | Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 |
| title_fullStr | Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 |
| title_full_unstemmed | Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 |
| title_short | Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 |
| title_sort | is the coast clear? trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of covid-19 |
| topic | Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Trust risk anxiety desire intention cruise |
| url | http://hdl.handle.net/20.500.11937/89154 |