Conceptualizing Consumer Acceptance of Innovations

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Conceptualizing Consumer Acceptance of Innovations

Addressing the limited understanding of what drives a consumer to break from their current consumption status quo and accept a new product innovation, this research successfully develops an extensive theoretical framework comprising of cognitive and effective measures of familiarity, attitude, compa...

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Bibliographic Details
Main Author:	Butcher, Luke Kevin
Format:	Thesis
Language:	English
Published:	Curtin University 2015
Online Access:	http://hdl.handle.net/20.500.11937/89

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