Conceptualizing Consumer Acceptance of Innovations
Addressing the limited understanding of what drives a consumer to break from their current consumption status quo and accept a new product innovation, this research successfully develops an extensive theoretical framework comprising of cognitive and effective measures of familiarity, attitude, compa...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/89 |