Conceptualizing Consumer Acceptance of Innovations
Addressing the limited understanding of what drives a consumer to break from their current consumption status quo and accept a new product innovation, this research successfully develops an extensive theoretical framework comprising of cognitive and effective measures of familiarity, attitude, compa...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/89 |
| _version_ | 1848743286273998848 |
|---|---|
| author | Butcher, Luke Kevin |
| author_facet | Butcher, Luke Kevin |
| author_sort | Butcher, Luke Kevin |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Addressing the limited understanding of what drives a consumer to break from their current consumption status quo and accept a new product innovation, this research successfully develops an extensive theoretical framework comprising of cognitive and effective measures of familiarity, attitude, compatibility, and enablers. This model of consumer innovation acceptance is proven suitable across levels of mild and high innovativeness (as perceived by the consumer), and is further validated through comparisons with a non-innovative control sample. |
| first_indexed | 2025-11-14T05:43:09Z |
| format | Thesis |
| id | curtin-20.500.11937-89 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:43:09Z |
| publishDate | 2015 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-892017-02-20T06:42:17Z Conceptualizing Consumer Acceptance of Innovations Butcher, Luke Kevin Addressing the limited understanding of what drives a consumer to break from their current consumption status quo and accept a new product innovation, this research successfully develops an extensive theoretical framework comprising of cognitive and effective measures of familiarity, attitude, compatibility, and enablers. This model of consumer innovation acceptance is proven suitable across levels of mild and high innovativeness (as perceived by the consumer), and is further validated through comparisons with a non-innovative control sample. 2015 Thesis http://hdl.handle.net/20.500.11937/89 en Curtin University fulltext |
| spellingShingle | Butcher, Luke Kevin Conceptualizing Consumer Acceptance of Innovations |
| title | Conceptualizing Consumer Acceptance of Innovations |
| title_full | Conceptualizing Consumer Acceptance of Innovations |
| title_fullStr | Conceptualizing Consumer Acceptance of Innovations |
| title_full_unstemmed | Conceptualizing Consumer Acceptance of Innovations |
| title_short | Conceptualizing Consumer Acceptance of Innovations |
| title_sort | conceptualizing consumer acceptance of innovations |
| url | http://hdl.handle.net/20.500.11937/89 |