Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing
The purpose of this research is to examine: (1) the health-related factors namely perceived health consciousness and perceived risk that motivate a person's intention to avoid junk food consumption, and (2) the influence of regulatory focus (promotion vs prevention foci) on a person's inte...
| Main Authors: | Shimul, Anwar Sadat, Cheah, Isaac, Lou, Andrew Jerr |
|---|---|
| Format: | Journal Article |
| Language: | English |
| Published: |
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
2021
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/88990 |
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