Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing

The purpose of this research is to examine: (1) the health-related factors namely perceived health consciousness and perceived risk that motivate a person's intention to avoid junk food consumption, and (2) the influence of regulatory focus (promotion vs prevention foci) on a person's inte...

Full description

Bibliographic Details
Main Authors: Shimul, Anwar Sadat, Cheah, Isaac, Lou, Andrew Jerr
Format: Journal Article
Language:English
Published: ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD 2021
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/88990