Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing
The purpose of this research is to examine: (1) the health-related factors namely perceived health consciousness and perceived risk that motivate a person's intention to avoid junk food consumption, and (2) the influence of regulatory focus (promotion vs prevention foci) on a person's inte...
| Main Authors: | , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/88990 |
| _version_ | 1848765132640878592 |
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| author | Shimul, Anwar Sadat Cheah, Isaac Lou, Andrew Jerr |
| author_facet | Shimul, Anwar Sadat Cheah, Isaac Lou, Andrew Jerr |
| author_sort | Shimul, Anwar Sadat |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to examine: (1) the health-related factors namely perceived health consciousness and perceived risk that motivate a person's intention to avoid junk food consumption, and (2) the influence of regulatory focus (promotion vs prevention foci) on a person's intention to avoid junk food consumption under the conditions of gain-framing vs loss-framing health communication and messages. A set of hypotheses are tested across three studies. Study 1 (n = 148) shows that regulatory focus influences the consumers' intention to avoid junk food. Also, health consciousness mediates the relationship between regulatory focus and junk food avoidance intention. Study 2 (n = 132) finds that perceived risk amplifies the relationship between regulatory focus and health consciousness. Study 3 (n = 168) demonstrates that message framing combined with the appropriate regulatory focus positively influences the consumers' intention to avoid junk food. The findings validate and extend the current theoretical framework in relation to unhealthy eating behaviours (e.g., junk food consumption). Based on the findings of this research, the practitioners can utilise the correct type of health information or claims for the appropriate consumer segment (whether prevention or promotion foci) to effectively implement campaigns and programs. |
| first_indexed | 2025-11-14T11:30:23Z |
| format | Journal Article |
| id | curtin-20.500.11937-88990 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:30:23Z |
| publishDate | 2021 |
| publisher | ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-889902023-06-07T03:01:55Z Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing Shimul, Anwar Sadat Cheah, Isaac Lou, Andrew Jerr Science & Technology Life Sciences & Biomedicine Behavioral Sciences Nutrition & Dietetics Junk food Consumption Diet Food choices Obesity Regulatory focus SOCIAL NORMS SELF-EFFICACY FIT DECISION CONSEQUENCES METAANALYSIS ORIENTATION CONSUMPTION INTENTIONS PREVENTION The purpose of this research is to examine: (1) the health-related factors namely perceived health consciousness and perceived risk that motivate a person's intention to avoid junk food consumption, and (2) the influence of regulatory focus (promotion vs prevention foci) on a person's intention to avoid junk food consumption under the conditions of gain-framing vs loss-framing health communication and messages. A set of hypotheses are tested across three studies. Study 1 (n = 148) shows that regulatory focus influences the consumers' intention to avoid junk food. Also, health consciousness mediates the relationship between regulatory focus and junk food avoidance intention. Study 2 (n = 132) finds that perceived risk amplifies the relationship between regulatory focus and health consciousness. Study 3 (n = 168) demonstrates that message framing combined with the appropriate regulatory focus positively influences the consumers' intention to avoid junk food. The findings validate and extend the current theoretical framework in relation to unhealthy eating behaviours (e.g., junk food consumption). Based on the findings of this research, the practitioners can utilise the correct type of health information or claims for the appropriate consumer segment (whether prevention or promotion foci) to effectively implement campaigns and programs. 2021 Journal Article http://hdl.handle.net/20.500.11937/88990 10.1016/j.appet.2021.105428 English ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD fulltext |
| spellingShingle | Science & Technology Life Sciences & Biomedicine Behavioral Sciences Nutrition & Dietetics Junk food Consumption Diet Food choices Obesity Regulatory focus SOCIAL NORMS SELF-EFFICACY FIT DECISION CONSEQUENCES METAANALYSIS ORIENTATION CONSUMPTION INTENTIONS PREVENTION Shimul, Anwar Sadat Cheah, Isaac Lou, Andrew Jerr Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing |
| title | Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing |
| title_full | Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing |
| title_fullStr | Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing |
| title_full_unstemmed | Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing |
| title_short | Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing |
| title_sort | regulatory focus and junk food avoidance: the influence of health consciousness, perceived risk and message framing |
| topic | Science & Technology Life Sciences & Biomedicine Behavioral Sciences Nutrition & Dietetics Junk food Consumption Diet Food choices Obesity Regulatory focus SOCIAL NORMS SELF-EFFICACY FIT DECISION CONSEQUENCES METAANALYSIS ORIENTATION CONSUMPTION INTENTIONS PREVENTION |
| url | http://hdl.handle.net/20.500.11937/88990 |