Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?
Purpose: This study aims to investigate how luxury brand attachment (LBA) and perceived envy may influence schadenfreude. In addition, the moderating influence of consumers’ need for uniqueness (CNFU) and private vs public consumption is examined. Design/methodology/approach: Data were collected...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/88989 |