A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services

This research examines the effect of perceived luxury and novelty on tourists’ evaluation of and behavioural intention toward luxury seaplane services, in particular, the moderating role of self- and other-directedness. Data were collected via a self-administered online survey questionnaire and invo...

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Bibliographic Details
Main Authors: Sung, Billy, Cheah, Isaac, Shimul, Anwar Sadat
Format: Journal Article
Published: 2022
Online Access:http://hdl.handle.net/20.500.11937/88988