Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

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Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

This paper investigates female shoppers’ attitude and purchase intention toward green cosmetics. Underpinned with an extended theory of planned behavior model, the research framework examines consumers’ attitude and purchase intention. In addition, the moderating influence of consumer involvement is...

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Bibliographic Details
Main Authors:	Shimul, Anwar Sadat, Cheah, Isaac, Khan, Basheera Bibi
Format:	Journal Article
Published:	Taylor & Francis 2022
Online Access:	http://hdl.handle.net/20.500.11937/88985

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