Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa
This paper investigates female shoppers’ attitude and purchase intention toward green cosmetics. Underpinned with an extended theory of planned behavior model, the research framework examines consumers’ attitude and purchase intention. In addition, the moderating influence of consumer involvement is...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Taylor & Francis
2022
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| Online Access: | http://hdl.handle.net/20.500.11937/88985 |