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Brand attachment: a review and future research

This paper conducts an integrative review and provides a synthesisation of key themes in the brand attachment literature. A total of 171 papers were selected and analysed using a framework-based approach. In addition to exploring the theories and frameworks, this review summarises the contexts, ante...

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Bibliographic Details
Main Author:	Shimul, Anwar Sadat
Format:	Journal Article
Published:	2022
Online Access:	http://hdl.handle.net/20.500.11937/88982

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