Brand attachment: a review and future research
This paper conducts an integrative review and provides a synthesisation of key themes in the brand attachment literature. A total of 171 papers were selected and analysed using a framework-based approach. In addition to exploring the theories and frameworks, this review summarises the contexts, ante...
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| Format: | Journal Article |
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2022
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| Online Access: | http://hdl.handle.net/20.500.11937/88982 |